The food industry isn’t just making products anymore — it’s making promises
How function-first formulation is reshaping India’s food & beverage landscape in 2026, and what brands must do to stay ahead. For decades, the food industry competed on taste, price, and shelf appeal. In 2026, a new equation is taking over: science-backed function. Consumers — especially Gen Z and millennials — no longer want just a […]
The Rise of Functional Foods in India: How Brands Can Capitalize on the Health Revolution
India’s Functional Food Revolution Has Begun India is witnessing a major transformation in the way consumers approach food. Today’s consumers are no longer choosing products based only on taste and price — they are actively looking for foods that deliver health benefits, better nutrition, and functional value. Walk into any modern supermarket or online grocery […]
EU–India Trade Agreement: What It Means for Food Manufacturers, Ingredient Suppliers & Exporters
🇪🇺🇮🇳 EU–India Trade Agreement: What It Means for Food Manufacturers, Ingredient Suppliers & Exporters The recently announced trade agreement between the European Union and India marks a significant shift in global agri-food trade. For India’s rapidly expanding food ecosystem, this agreement opens up new opportunities in sourcing, product innovation, exports, and manufacturing scale-up. For food […]
🌾🧬 Millets & Sprouts: Powering the Next Wave of Functional Food Innovation
🌾🧬 Millets & Sprouts: Powering the Next Wave of Functional Food Innovation Clean-label. Plant-based. Nutrition-forward.These aren’t just trends anymore—they’re R&D priorities. At ProwessBuzz Food Consultancy Services, we’re seeing a strong shift toward millets and sprouts as core functional ingredients, not just add-ons. Why?✔ High-quality plant protein & dietary fibre✔ Rich micronutrient and bioactive profile✔ Low […]
