High Fibre & Source of Fibre Claims: FSSAI Rules Explained for Food Brands
As consumers become more conscious of digestive health, nutrition and balanced diets, fibre has become an important product-positioning opportunity for food brands. Claims such as
Low Sugar vs. No Added Sugar: What Is the Difference and What Can You Claim?
With growing consumer interest in healthier food and beverage choices, terms such as “Low Sugar,” “No Added Sugar,” “Sugar-Free,” and “Reduced Sugar” are increasingly appearing
High Protein Claims on Food Products: FSSAI Requirements, Limits & What Brands Need to Know
High protein claims are becoming increasingly common in India’s food and beverage industry. From protein bars and beverages to dairy products, snacks and bakery products,
Beyond Hydration: Why Functional Beverages Are Defining the Future of India’s Beverage Industry
For decades, beverages served one primary purpose—refreshment. Today, consumers expect much more from every sip. They want drinks that support hydration, digestion, immunity, fitness, mental
Top Beverage Trends in India 2026: What Every Food Entrepreneur Should Know
The Indian beverage industry is evolving rapidly. Today’s consumers are looking beyond traditional soft drinks and juices. They want beverages that are healthier, functional, sustainable,
AI, Clean Label & Functional Foods: The Future of Food Innovation in 2026
AI, Clean Label & Functional Foods are transforming the food industry in 2026. Consumers demand healthier, transparent, and functional products, while manufacturers are using AI-powered
