
How to Create and Launch a New Food Product in India
How to Create and Launch a New Food Product in India India’s food and beverage industry is expanding rapidly, creating opportunities for entrepreneurs, startups, manufacturers,

Immunity Boosting”, “Gut Health”, “Heart Healthy”: Are These Claims Allowed on Food Products?
FSSAI health claims are an important consideration for food manufacturers, beverage brands, and food startups in India. Before using terms such as “Immunity Boosting,” “Gut

How Food Innovation Is Transforming the Future of the Industry
How Food Innovation Is Transforming the Future of the Industry The food and beverage industry is undergoing a major transformation. Shifting consumer preferences, technological advances,

FSSAI Low Fat Claims: Key Requirements
Low Fat, Fat-Free & Reduced Fat Claims: FSSAI Requirements Explained FSSAI Low Fat Claims: Key Requirements FSSAI Low Fat Claims are commonly used by food

High Fibre & Source of Fibre Claims: FSSAI Rules Explained for Food Brands
As consumers become more conscious of digestive health, nutrition and balanced diets, fibre has become an important product-positioning opportunity for food brands. Claims such as

Low Sugar vs. No Added Sugar: What Is the Difference and What Can You Claim?
With growing consumer interest in healthier food and beverage choices, terms such as “Low Sugar,” “No Added Sugar,” “Sugar-Free,” and “Reduced Sugar” are increasingly appearing


























