The food industry isn’t just making products anymore — it’s making promises
How function-first formulation is reshaping India’s food & beverage landscape in 2026, and what brands must do to stay ahead. For decades, the food industry competed on taste, price, and shelf appeal. In 2026, a new equation is taking over: science-backed function. Consumers — especially Gen Z and millennials — no longer want just a […]
The Rise of Functional Foods in India: How Brands Can Capitalize on the Health Revolution
India’s Functional Food Revolution Has Begun India is witnessing a major transformation in the way consumers approach food. Today’s consumers are no longer choosing products based only on taste and price — they are actively looking for foods that deliver health benefits, better nutrition, and functional value. Walk into any modern supermarket or online grocery […]
Mushroom Market Dynamics in India
The Indian mushroom market is growing quickly, and it’s expected to reach USD 8.12 billion by 2030, with an annual growth rate of 6.8%. This growth is driven by the rising popularity of mushrooms as a healthy and versatile food option. Mushroom Distribution Channels Mushrooms in India are sold through various channels: Ecommerce (17%): […]
