Introduction
The Indian bakery market is growing fast, with more people looking for healthier, high-protein, and plant-based products. To meet this demand, our company developed multigrain bread and protein cookies enriched with pea protein concentrate. This case study explains how we created, tested, and successfully launched India’s first multigrain bread and protein cookies with pea protein concentrate
Client Objective
- Create nutritious multigrain bread and protein cookies with pea protein concentrate.
- Ensure the products are vegan-friendly.
- Achieve a desirable taste, texture, and shelf life comparable to traditional options.
- Market the products as health-focused, high-protein, plant-based options.
Research and Development Process
1. Idealization and Brainstorming
Pea Protein Concentrate: Chosen for its high protein content and neutral flavor.
Multigrain Mix for Bread: Included whole wheat, barley, oats, millet, and flaxseeds for a variety of nutrients, fiber, and a hearty texture.
Ingredients for Cookies: A blend of whole wheat flour, oats, and flaxseeds to provide fiber and nutrients, combined with pea protein for enhanced protein content.
Other Ingredients: Standard bread-making ingredients like yeast, salt, sugar, and water for bread, and baking essentials like sugar, baking powder, and vegan butter for cookies.
2. Sensory Evaluation
We conducted taste tests and sensory evaluations with food technologists and potential consumers. Feedback focused on:
Flavor: Balanced taste without overpowering the natural flavors of the grains and oats.
Texture: Soft, yet hearty texture with good mouthfeel for bread and a chewy, satisfying texture for cookies.
Appearance: Appealing color and loaf structure for bread, and visually appealing, well-shaped cookies.
3. Results
Nutritional Success: The final products had 30% more protein than traditional multigrain bread and standard cookies.
Market Reception: Positive feedback on taste, texture, and health benefits led to strong initial sales and market penetration.
Innovation Recognition: As the first multigrain bread and protein cookies with pea protein concentrate in India, they were recognized for their innovative approach to meeting consumer demand for healthy, plant-based foods.
4.Conclusion
The successful development and launch of our multigrain bread and protein cookies with pea protein concentrate show the potential for innovation in the bakery industry. By leveraging technical expertise and understanding consumer trends, we created products that meet modern dietary preferences and stand out in the competitive market.
This case study illustrates the importance of thorough research, testing, and strategic marketing in bringing novel food products to market
- Plant-Based Protein Bakery
- Multigrain Bread with Pea Protein
- Protein Cookies with Pea Protein Concentrate
- Vegan-Friendly Bakery Products
- High-Protein Plant-Based Baked Goods
- Innovative Bakery Solutions
