FSSAI Low Fat Claims: Key Requirements
Low Fat, Fat-Free & Reduced Fat Claims: FSSAI Requirements Explained FSSAI Low Fat Claims: Key Requirements FSSAI Low Fat Claims are commonly used by food brands to communicate the fat content of a product. However, terms such as “Low Fat,” “Fat-Free” and “Reduced Fat” have specific requirements under FSSAI regulations. Understanding these requirements helps manufacturers […]
High Fibre & Source of Fibre Claims: FSSAI Rules Explained for Food Brands
As consumers become more conscious of digestive health, nutrition and balanced diets, fibre has become an important product-positioning opportunity for food brands. Claims such as “Source of Fibre,” “High Fibre,” and “Rich in Fibre” are increasingly seen on cereals, snacks, bakery products, nutrition products and other foods. However, brands cannot use these claims simply because […]
Low Sugar vs. No Added Sugar: What Is the Difference and What Can You Claim?
With growing consumer interest in healthier food and beverage choices, terms such as “Low Sugar,” “No Added Sugar,” “Sugar-Free,” and “Reduced Sugar” are increasingly appearing on product labels. But these terms do not mean the same thing. For food brands, using the right sugar claim is important because each claim has specific conditions under the […]
High Protein Claims on Food Products: FSSAI Requirements, Limits & What Brands Need to Know
High protein claims are becoming increasingly common in India’s food and beverage industry. From protein bars and beverages to dairy products, snacks and bakery products, brands are using protein content to differentiate their products. But there is an important distinction between declaring protein content and making a “High Protein” or “Rich in Protein” claim. Under […]
Beyond Hydration: Why Functional Beverages Are Defining the Future of India’s Beverage Industry
For decades, beverages served one primary purpose—refreshment. Today, consumers expect much more from every sip. They want drinks that support hydration, digestion, immunity, fitness, mental wellness, and overall health, all while tasting great. This shift has transformed functional beverages from a niche wellness category into one of India’s fastest-growing food and beverage segments. Whether it’s […]
Top Beverage Trends in India 2026: What Every Food Entrepreneur Should Know
The Indian beverage industry is evolving rapidly. Today’s consumers are looking beyond traditional soft drinks and juices. They want beverages that are healthier, functional, sustainable, and provide unique experiences. For startups and established brands alike, understanding these trends is essential for developing products that succeed in the market. At ProwessBuzz Food Consultancy Services, we help […]
AI, Clean Label & Functional Foods: The Future of Food Innovation in 2026
AI, Clean Label & Functional Foods are transforming the food industry in 2026. Consumers demand healthier, transparent, and functional products, while manufacturers are using AI-powered tools to accelerate innovation and product development. The food industry is undergoing a major transformation. Consumers today are no longer looking only for great taste—they want products that are healthier, […]
Free-From Food Innovation: Overcoming Challenges in Sugar-Free & Gluten-Free Product Development
The global food industry is witnessing a major shift toward healthier and specialized food products. Consumers are actively seeking sugar-free and gluten-free alternatives, creating new opportunities for manufacturers. However, transforming an idea into a commercially successful product requires overcoming multiple formulation and processing challenges. At ProwessBuzz Services, we work closely with food businesses to develop […]
5 Food & Beverage Trends Transforming India’s FMCG Industry in 2026
India’s food and beverage industry is evolving rapidly in 2026. Consumer preferences are shifting toward healthier, functional, and innovative products, while brands are focusing on compliance, quality, and scalable production. From clean-label beverages to regional flavor innovation, the Indian FMCG sector is witnessing a major transformation. Here are the top trends shaping the future of […]
Snacks & Namkeen Business in India: From Recipe to Retail Shelf
Introduction Walk into any Indian home and you will find namkeen in the kitchen. Visit any railway station, highway dhaba, or convenience store and snacks dominate the shelves. India’s love affair with savoury snacks is deep, cultural, and — for entrepreneurs — enormously profitable. India’s organized snacks and namkeen market is valued at over ₹50,000 […]
