Food Innovation Doesn’t Start with a Recipe
“Clean label” is no longer a trend—it’s a strategic direction for modern food brands.But despite its popularity, clean label is often misunderstood and oversimplified. For many, it means removing additives.In reality, clean label is a formulation and process decision backed by food science, not a cosmetic ingredient swap. What Clean Label Truly Means in […]
Clean Label Products: A Technical Reality, Not a Marketing Shortcut
“Clean label” is no longer a trend—it’s a strategic direction for modern food brands.But despite its popularity, clean label is often misunderstood and oversimplified. For many, it means removing additives.In reality, clean label is a formulation and process decision backed by food science, not a cosmetic ingredient swap. What Clean Label Truly Means in […]
EU–India Trade Agreement: What It Means for Food Manufacturers, Ingredient Suppliers & Exporters
🇪🇺🇮🇳 EU–India Trade Agreement: What It Means for Food Manufacturers, Ingredient Suppliers & Exporters The recently announced trade agreement between the European Union and India marks a significant shift in global agri-food trade. For India’s rapidly expanding food ecosystem, this agreement opens up new opportunities in sourcing, product innovation, exports, and manufacturing scale-up. For food […]
🌾🧬 Millets & Sprouts: Powering the Next Wave of Functional Food Innovation
🌾🧬 Millets & Sprouts: Powering the Next Wave of Functional Food Innovation Clean-label. Plant-based. Nutrition-forward.These aren’t just trends anymore—they’re R&D priorities. At ProwessBuzz Food Consultancy Services, we’re seeing a strong shift toward millets and sprouts as core functional ingredients, not just add-ons. Why?✔ High-quality plant protein & dietary fibre✔ Rich micronutrient and bioactive profile✔ Low […]
Low Sugar. High Energy. Why Empty Cans Tell the Real Story
The Indian energy drink market is changing rapidly. Today’s consumers are no longer satisfied with just high caffeine or flashy branding. They are looking for better taste, balanced energy, and reduced sugar—without compromise. At ProwessBuzz Food Consultancy Services, we believe that the true success of an energy drink is not measured by claims on the […]
How Food Processing Consultants Help Reduce Project Cost in India
Setting up a food manufacturing facility in India involves multiple technical and financial decisions. While product formulation and market strategy often get the most attention, project planning has an equally strong impact on total investment. Many cost overruns in food projects are not accidental—they stem from early-stage design choices that are difficult to reverse later. […]
Schedule IV Audit for Food Businesses | FSSAI Compliance
In India, many Food Business Operators (FBOs) assume that obtaining an FSSAI license is sufficient to operate legally. However, this is a common misconception. Schedule IV audit and documentation are mandatory for every food business, irrespective of size, product category, or turnover. Schedule IV forms the foundation of food safety compliance under the Food Safety […]
How Long Does It Realistically Take to Launch a Compliant Food Product in India?
Launching a food product in India is not merely a branding or packaging exercise—it is a highly structured, compliance-driven business process. Most food entrepreneurs underestimate the time required, especially when entering through private labeling or planning their own food manufacturing setup. From a food consultant’s real-world project experience, the most common causes of delay include […]
The Rise of Mocktails Among Gen Z Consumers
🍹 Tapping into the Mocktail Boom: Why It Matters — And How Prowessbuzz Can Help The beverage scene is evolving — fast. Today’s consumers, especially younger demographics, value flavour, wellness, experience, and inclusivity. As a result, mocktails and zero-alcohol beverages are no longer fringe players — they are powering menus across cafés, restaurants, hotels, and cloud kitchens […]
India’s First Coconut Sparkling Water with Prebiotic Fiber and Protein
Pioneering India’s First Coconut Sparkling Water with Prebiotic Fiber and Protein Transforming Innovation into Reality As a leading food consultant in India, our mission is to support brands in developing breakthrough products that combine science, nutrition, and consumer trends. One of our recent milestones is the successful development of India’s first coconut sparkling water infused […]
