India’s Non-Alcoholic Beverage Boom: Surprising Trends 2025
The Indian beverage market is witnessing a massive transformation driven by health consciousness, premiumization, and demand for convenience. Non-alcoholic beverages (NABs) have become a focal point for innovation, attracting global and local brands alike. In 2025, the Indian NAB market is projected to surpass ₹80,000 crores, driven by trends like functional beverages, plant-based drinks, and […]
India’s Carbonated Drinks Market: A Refreshing Mix of Tradition and Innovation
India’s carbonated drinks market has been bubbling with growth over recent years, driven by an increasing consumer base that spans from traditional cola drinkers to a new wave of health-conscious individuals. With a projected compound annual growth rate (CAGR) of 22% from 2022 to 2027, this market shows no signs of slowing down. Let’s dive […]
