Low Sugar. High Energy. Why Empty Cans Tell the Real Story
The Indian energy drink market is changing rapidly. Today’s consumers are no longer satisfied with just high caffeine or flashy branding. They are looking for better taste, balanced energy, and reduced sugar—without compromise. At ProwessBuzz Food Consultancy Services, we believe that the true success of an energy drink is not measured by claims on the […]
India’s Non-Alcoholic Beverage Boom: Surprising Trends 2025
The Indian beverage market is witnessing a massive transformation driven by health consciousness, premiumization, and demand for convenience. Non-alcoholic beverages (NABs) have become a focal point for innovation, attracting global and local brands alike. In 2025, the Indian NAB market is projected to surpass ₹80,000 crores, driven by trends like functional beverages, plant-based drinks, and […]
Understanding the Break-Even Feasibility in Carbonated Drink Manufacturing
Understanding the Break-Even Feasibility in Carbonated Drink Manufacturing The carbonated beverage industry continues to evolve, offering a diverse range of products from fruit-flavored sodas to health-focused prebiotic drinks. For manufacturers, understanding the break-even feasibility of different segments is critical for optimizing operations and maximizing profitability. This blog highlights the key insights for carbonated drink manufacturing […]
