The Rise of Mocktails Among Gen Z Consumers

🍹 Tapping into the Mocktail Boom: Why It Matters — And How Prowessbuzz Can Help The beverage scene is evolving — fast. Today’s consumers, especially younger demographics, value flavour, wellness, experience, and inclusivity. As a result, mocktails and zero-alcohol beverages are no longer fringe players — they are powering menus across cafés, restaurants, hotels, and cloud kitchens […]