India’s Non-Alcoholic Beverage Boom: Surprising Trends 2025

The Indian beverage market is witnessing a massive transformation driven by health consciousness, premiumization, and demand for convenience. Non-alcoholic beverages (NABs) have become a focal point for innovation, attracting global and local brands alike. In 2025, the Indian NAB market is projected to surpass ₹80,000 crores, driven by trends like functional beverages, plant-based drinks, and […]