A Developing and Market Positioning of Jeera Masala Carbonated Drink

Introduction In today’s rapidly evolving beverage market, the demand for authentic, health-oriented, and culturally rich products is surging. This case study explores the development and market positioning of a new Jeera Masala carbonated drink. Jeera Masala, a flavorful blend of cumin and other spices, is traditionally used in South Asian cuisine for its refreshing taste […]