India’s carbonated drinks market has been bubbling with growth over recent years, driven by an increasing consumer base that spans from traditional cola drinkers to a new wave of health-conscious individuals. With a projected compound annual growth rate (CAGR) of 22% from 2022 to 2027, this market shows no signs of slowing down. Let’s dive into the primary categories shaping this industry and the exciting rise of healthy soda alternatives.
The Market Leaders
Traditional Cola-Based Drinks still dominate, accounting for a substantial portion of the market. With a market size of approximately ₹10,200 crores in 2024, these beverages are popular among consumers looking for familiar flavors.
- Flavored Carbonates – ₹6,800 Crores (CAGR 4.3%): Fruity and flavored carbonates are appealing to consumers seeking variety and unique tastes.
- Fruit-Based Sodas – ₹5,100 Crores (CAGR 4.8%): These sodas, often inspired by local flavors, cater to regional preferences.
- Lemonades – ₹4,500 Crores (CAGR 4.2%): Lemon-based drinks remain popular in warmer climates and among consumers looking for a refreshing option.
The Rise of Healthy Carbonated Drinks
Healthy alternatives are growing faster than any other category. Valued at ₹950 crores in 2024, the healthy soda category, which includes probiotic sodas and kombucha, is expanding with a CAGR of 8.2%. These products cater to consumers seeking low-sugar, functional beverages that support gut health and immunity.
Future Outlook: A Market Shifting Towards Wellness
India’s beverage market is shifting, with younger and more health-conscious consumers increasingly opting for products that support wellness. This trend indicates a significant opportunity for brands to innovate with low-sugar, natural, and functional ingredients. The healthy soda segment will likely continue to grow as brands introduce more options that cater to this wellness wave.
Stay tuned for more updates as we watch how India’s carbonated drinks market evolves and responds to changing consumer demands.
